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Willing & Abel

From M&C Saatchi Abel•Produced by 2Stories•Hosted on iono.fm
Building on the themes in Mike Abel’s book, Willing & Abel: Lessons from a Decade in Crisis, this podcast offers insight, wisdom and nuanced thought through interesting conversations with innovators, thought leaders and business people who all have one thing in common: they believe in driving society forward. This podcast aims to address, not shy away from, the challenges of being in South Africa – and the world – right now. Mike and his guests answer the question: what does it mean to be hopeful, despite…? Proudly produced by 2Stories. Season 1 of Willing & Abel is brought to you by M&C Saatchi Abel, a proudly South African award-winning creative company founded on the principle of “Brutal Simplicity of Thought”.
Willing & Abel podcast cover
Show format
Episode count12 since

Earlier episodes

  • Achieving change from the ground up with politician and activist Mbali Ntuli1 h 13 min
  • When finances meet feelings with investment expert Steven Nathan1 h 4 min
  • Finding our own solutions with social entrepreneur Ayanda Vabaza-Mvandaba52 min
  • Keeping our eyes on the horizon with African AI community builder Dr Nick Bradshaw1 h 2 min
  • The strength of South African storytelling with David Kramer1 h 3 min

The Data

AudienceB2C - consumers
PublishesWeekly
Typical episode57 min
Production stylePodcast agency - full service research, scripting, guests, production, editing
Promotion tacticsPaid ads/placement in podcasts and podcast apps, PR / earned media, Posting about episodes on company social media accounts, Web page / microsite for the overall show, Blog posts / web pages summarizing individual episodes, Transcripts available for individual episodes, Paid ads in non-podcasting spaces (search, social, display, out-of-home, etc)
Promotion responsibilityPodcast production agency
LanguageEnglish

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