The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st century.

&lt;p&gt;How can businesses sell circular propositions in a world that&#039;s rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at &lt;a href=&quot;https://www.kantar.com/solutions/sustainability&quot;&gt;Kantar’s Sustainable Transformation Practice&lt;/a&gt;, and Amanda Gandolfo, Head of Brands at bike subscription service &lt;a href=&quot;https://swapfiets.com/&quot;&gt;Swapfiets&lt;/a&gt;, to explore how to connect with today&#039;s consumers and drive demand for circular products and services.&lt;/p&gt;&lt;p&gt;In this episode you&#039;ll discover:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The surprising shift in societal values that&#039;s reshaping consumer buying habits    &lt;/li&gt;&lt;li&gt;How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don&#039;t always buy it) and the greenwashing problem    &lt;/li&gt;&lt;li&gt;Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    &lt;/li&gt;&lt;li&gt;Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Read the &lt;a href=&quot;https://www.ellenmacarthurfoundation.org/marketing/overview?utm_campaign=drumbeat-podcast&amp;utm_medium=podcast&amp;utm_source=ce_show_podcast&amp;utm_content=FORMAT_Podcast/TOPIC_Marketing&amp;utm_term=AUD_Decisionmakers/SUBAUD_Business&quot; target=&quot;_blank&quot;&gt;&lt;i&gt;The marketing playbook for a circular economy&lt;/i&gt;&lt;/a&gt; and make sure you’re subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.&lt;/p&gt;<br />


The Circular Economy Show Podcast

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