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The Persuasion Game

From The Forge•Produced by In-house•Hosted on megaphone.fm
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
The Persuasion Game podcast cover
Show format
Episode count44 since

Earlier episodes

  • Growth through effective brand building, with Andrew Geoghegan, Experienced Global CMO and Author32 minS1 E42
  • Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge22 minS4 E41
  • Growing brands in transformative times30 minS1 E40
  • Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge45 minS1 E39
  • Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert26 minS1 E38

The Data

AudienceB2B - businesses
PublishesEvery two weeks
Typical episode30 min
Ad insertionDynamic (megaphone.fm)
Production styleIn-house production - with existing content team
LanguageEnglish

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