Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.

“Brilliant leadership is acknowledging that you don&#039;t have all the answers, and the answers can come from anywhere and anyone.” 
 
In this episode of The Persuasion Game, Adam is once again joined by Elleanor Lloyd Malcolm, Forge’s Chief Growth Officer, to reflect further on the panel she hosted in Cannes about growth in transformative times. 
 
This time the focus is on leadership. What does it actually take to lead a brand through transformation, and how are some of the world&#039;s most ambitious marketing leaders showing up to do it? 
 
We hear from three exceptional leaders: Kathryn Swallow, Head of OTC at Haleon, Nicole German, Global CMO, Corporate &amp; Institutional Banking at HSBC, and friend of the podcast Nathalia Amadeu, Global Brand Director for Vaseline at Unilever. 
 
They explore how the CMO role is evolving, how to go about building the marketing function’s credibility inside a business, and how surrendering control, and navigating ambiguity with confidence, can lead to exceptional results. 
 
This is part two of The Persuasion Game&#039;s Cannes special. If you haven&#039;t heard part one yet, you can find it by searching for ‘The Persuasion Game’ wherever you get your podcasts.&amp;nbsp; 
 
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This is an 18Sixty production for Forge. 
 
CHAPTERS: 
 
(00:00) Introduction 
 
(04:51) From CMO to CGO 
 
(08:48) Authenticity Builds Trust 
 
(15:52) Leading Through Change 
 
(19:46) Female Leadership Reflections

The Persuasion Game

The Data