What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. 

So how can we reverse this scenario?

Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

&lt;p&gt;In today&#039;s episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers&#039; wants and needs through market research and active listening. &lt;/p&gt;&lt;p&gt;As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors&#039; posts and conversations and more. &lt;/p&gt;&lt;p&gt;I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Love this Podcast? What to do next:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;During this episode I also share details of my free Guide To Becoming Fully Booked which you can download &lt;a href=&quot;https://www.nikihutchison.com/letsgetfullybooked&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;HERE&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme &lt;a href=&quot;https://www.nikihutchison.com/fully-booked-bootcamp&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Fully Booked Bootcamp&lt;/a&gt; which opens again for enrolments in October.&lt;/p&gt;&lt;p&gt;You can find out more information about me &lt;a href=&quot;https://www.nikihutchison.com/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;HERE&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Looking to have your marketing done for you? My agency, &lt;a href=&quot;https://www.enjoymarketing.agency/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Enjoy Marketing&lt;/a&gt; can do that for you.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Takeaways&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Being relevant to your ideal customers is crucial for business success.&lt;/li&gt;&lt;li&gt;Market research and active listening are essential for understanding your customers&#039; wants and needs.&lt;/li&gt;&lt;li&gt;Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.&lt;/li&gt;&lt;li&gt;Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.&lt;/li&gt;&lt;li&gt;Creating a UBP and staying relevant to your target audience can turn them into loyal fans.&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Episode Keywords&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans&lt;/p&gt;

From Overlooked to Fully Booked ®

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