ActivePurposing
Given Agency
In-house
Active
Industrial Growth Institute
Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide. Each week on the Industrial Growth Institute, he chats with makers and thinkers, experts and specialists to gather innovative insights, recent trends, and tried & true best practices for B2B business growth. Each episode provides both actionable tips and theory, for everyone from owners and executive management through managers & directors to individual contributors - all in an enjoyable and energetic conversation format.
Earlier episodes
- What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel
- The Phone Call That Salespeople Won't Make with Derek Baer
- Why Private Equity Firms Ignore Portfolio Performance Data with Peter Caputa
- Objection Handling - Overcoming Buyers' Epistemological Truths with Ed Marsh
- Busting Myths and Dropping Truths About B2B Industrial Sales with Derek Baer
The Data
AudienceB2B - businesses
PublishesWeekly
Typical episode1 h 6 min
Production styleIn-house production - with existing content team
Promotion tacticsPromo swaps with other podcasts, PR / earned media, Posting about episodes on company social media accounts, Web page / microsite for the overall show, Blog posts / web pages summarizing individual episodes, Transcripts available for individual episodes
Promotion responsibilityIn-house team
LanguageEnglish
Brand websitehttps://www.edmarshconsulting.com/
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