After the near complete miss of the Fortune 251-260 companies on branded podcasting, the next 10 companies up have completely redeemed the group!

It’s an impressive 50% coverage of companies with active, RSS supported shows as linked below. I also make note of when a companies talks about making a podcast and has web pages for embedded listening of it, but the show is nowhere to be found in the major podcast directories. I hope that’s a relic of the transition period we are in how companies embrace podcasting the way consumers listen to it on the open internet, not as part of a company’s fully owned content marketing channels. If you’re making a branded podcast, get it in an RSS feed and available to the widest audience possible!

O’Reilly Automotive - In the Aisles with Derek Bieri

Markel Group - Markel Meets

Stanley Black & Decker - none

Micron Technology - no RSS feed

Fluor - none

Leidos Holdings - MindSET

Viatris - Listen Well

Kinder Morgan - none

Ecolab - no RSS feed

Baxter International - O. R. Insights; Planet Surgery