AudienceB2B - businesses
PublishesWeekly
Typical episode28 min
MeasurementCohost, OP3
Ad insertionDynamic (simplecast.com)
Production styleIn-house production - dedicated team member for podcasting
Promotion tacticsPosting about episodes on company social media accounts, Web page / microsite for the overall show, Blog posts / web pages summarizing individual episodes, Transcripts available for individual episodes, Paid ads/placement in podcasts and podcast apps, Paid ads in non-podcasting spaces (search, social, display, out-of-home, etc)
Promotion responsibilityIn-house team
LanguageCanadian English