The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;In today’s episode of the Marketer’s Journey, I interview Jessica Gilmartin, CMO of Calendly. You’ve probably used Calendly to book meetings, appointments and organize your busy schedule- but how does Jessica juggle their astounding 20 million users? We dive into that today while tracing Jessica’s nontraditional route to CMO from investment banking, and explore her two decades&#039; worth of B2B and B2C experience. We also discuss how Jessica is redefining what Calendly can be for an organization, how she segments users, and why marketers need to understand the people, the story, and the data.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Google Podcasts, and Spotify&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Key takeaways from this episode:&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong style=&quot;background-color: transparent;&quot;&gt;Effective CMOs are well-rounded. &lt;/strong&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Jessica stresses that effective CMOs need to understand every aspect of marketing, because every decision they make will impact the brand&#039;s image and messaging. She also says that having a well-rounded understanding of marketing allows her to be a more empathic and effective leader.&amp;nbsp;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;strong style=&quot;background-color: transparent;&quot;&gt;Team communication is key. &lt;/strong&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Jessica says she spends a lot of time focusing on how she can create an effective communication process with her team. Marketing teams work best when everyone understands what they are doing, why they are doing it, and how it ladders back into company goals.&amp;nbsp;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;strong style=&quot;background-color: transparent;&quot;&gt;Find the right level of engagement. When deciding what path to send leads down, Calendly focuses on key personas when sending leads to a salesperson. Most leads don’t need to speak with a customer service person, so sales shouldn&#039;t be flooded with leads who don’t need them. Jessica and Calendly are constantly tweaking their lead scoring to make sure the level of engagement each lead receives is right for them.&amp;nbsp;&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Learn more about Calendly here: &lt;/span&gt;&lt;a href=&quot;https://calendly.com/&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://calendly.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;Learn more about Jessica here: &lt;/span&gt;&lt;a href=&quot;https://www.linkedin.com/in/jessicagilmartin&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;https://www.linkedin.com/in/jessicagilmartin&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

The Marketer's Journey

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