Listen to Questions for now to hear big thinkers discuss today’s big questions in digital CX. Featuring thought leaders from beloved brands and influential institutions, Questions for now is packed full of compelling perspectives and actionable insights.

&lt;p&gt;On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.&lt;/p&gt;&lt;p&gt;Customer centricity goes beyond providing good customer service, relying on company leadership to consider every decision, action and strategy from the perspective of the customer. Leaders who foster a customer-centered mindset best position their organizations to attract and retain customers, with a number of studies validating the correlation between customer-focused leadership and CX success.&lt;/p&gt;&lt;p&gt;Listen for the actionable insights of Blake Morgan, customer experience futurist, keynote speaker and author of &lt;em&gt;The 8 Laws of Customer-Focused Leadership, &lt;/em&gt;and Lori Branton, global vice president of client success at TELUS International.&lt;/p&gt;&lt;p&gt;Blake&#039;s new book, &lt;em&gt;The 8 Laws of Customer-Focused Leadership&lt;/em&gt;, is available for purchase &lt;a href=&quot;https://www.amazon.com/Laws-Customer-Focused-Leadership-Building-Business-ebook/dp/B0CLKZ2C6L&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;on Amazon&lt;/a&gt; or at &lt;a href=&quot;https://www.8cxlaws.com/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;8CXLaws.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Visit our &lt;a href=&quot;https://questions-for-now.captivate.fm/telusinternational&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;website&lt;/a&gt; to learn more about TELUS International.&lt;/p&gt;

Questions for now - Compelling perspectives on digital CX

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