This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. 
Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. Topics range from global warming, COVID-19, business resilience, and social inequity to the influence of digital technology on everything. This is not your typical business strategy podcast.

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

&lt;p&gt;Nick Goad, BCG&#039;s global co-leader for retail merchandising, argues that retail&#039;s biggest problem isn&#039;t a lack of data, it&#039;s the gap between data and real customer understanding. He explains how AI and large language models are finally bridging that divide, making it possible to localize assortment, sharpen pricing, and accelerate product innovation at scale. For leaders wondering where to start, he makes the case for codifying the knowledge already in merchants&#039; heads.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;What You’ll Learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Retailers have more data than ever, but AI finally gives them the tools to turn it into action merchants can actually trust.&lt;/li&gt;&lt;li&gt;The biggest near-term opportunities are in assortment localization, smarter pricing, and AI-accelerated product innovation.&lt;/li&gt;&lt;li&gt;The new data advantage for retailers isn&#039;t raw data — it&#039;s codifying the knowledge already in their merchants&#039; heads.&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Learn More:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;BCG’s Latest Thinking on the Retail Industry: &lt;u&gt;&lt;a href=&quot;https://on.bcg.com/4bYoe8x&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://on.bcg.com/4bYoe8x&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li&gt;Merch AI by BCGX: &lt;u&gt;&lt;a href=&quot;https://on.bcg.com/3RxTfJF&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://on.bcg.com/3RxTfJF&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;p&gt;(0:00) Has Retail Lost Its Personal Touch?&lt;/p&gt;&lt;p&gt;(1:13) Serving Customers Before the Digital Age&lt;/p&gt;&lt;p&gt;(2:33) The Internet’s Impact on Retail&lt;/p&gt;&lt;p&gt;(3:11) Does More Data Mean Better Customer Understanding?&lt;/p&gt;&lt;p&gt;(4:12) Why Are Retailers Drowning in Complexity?&lt;/p&gt;&lt;p&gt;(5:32) What Can AI Do to Help Retailers?&lt;/p&gt;&lt;p&gt;(7:02) Will AI Create a New Data Overload?&lt;/p&gt;&lt;p&gt;(7:54) What Are Retail Leaders Hopes and Fears for AI?&lt;/p&gt;&lt;p&gt;(9:02) Will AI Get Products to the Shelf Faster?&lt;/p&gt;&lt;p&gt;(9:57) Will AI Influence Product Design?&lt;/p&gt;&lt;p&gt;(10:37) Can AI Create More Personalized Loyalty Programs?&lt;/p&gt;&lt;p&gt;(11:34) How Will AI Shape the Shopping Experience?&lt;/p&gt;&lt;p&gt;(12:02) Is Physical Retail Here to Stay?&lt;/p&gt;&lt;p&gt;(13:36) Will AI Make All Our Shopping Decisions for Us?&lt;/p&gt;&lt;p&gt;(14:23) Where Can Retailers Make the Biggest Changes?&lt;/p&gt;&lt;p&gt;(15:00) Where Should Retailers Apply AI First?&lt;/p&gt;&lt;p&gt;(15:48) What New Data Advantage Can AI Create?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Meet the Expert:&lt;/p&gt;&lt;p&gt;Nick Goad, BCG Managing Director &amp;amp; Senior Partner: &lt;u&gt;&lt;a href=&quot;https://on.bcg.com/4wuIlU0&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://on.bcg.com/4wuIlU0&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Listen to Other Episodes of The So What from BCG podcast&lt;/p&gt;&lt;p&gt;Punch Cards, Frequent Flyers, and the Future of Loyalty: &lt;u&gt;&lt;a href=&quot;https://lnk.to/so-what-BCG-Crouch-Loyalty09&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://lnk.to/so-what-BCG-Crouch-Loyalty09&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;YouTube | &lt;u&gt;&lt;a href=&quot;https://youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0&amp;amp;si=plXqe7-YNzbG56U8&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0&amp;amp;si=plXqe7-YNzbG56U8&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;Apple | &lt;u&gt;&lt;a href=&quot;https://podcasts.apple.com/us/podcast/the-so-what-from-bcg/id1591194141&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://podcasts.apple.com/us/podcast/the-so-what-from-bcg/id1591194141&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;Spotify | &lt;u&gt;&lt;a href=&quot;https://open.spotify.com/show/2NSVR7qrAyZ4CaGsnknbBk?si=1d846c2af8784923&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://open.spotify.com/show/2NSVR7qrAyZ4CaGsnknbBk?si=1d846c2af8784923&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;Other platforms | &lt;u&gt;&lt;a href=&quot;https://lnk.to/so-what-general-show12&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://lnk.to/so-what-general-show12&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;Follow BCG&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href=&quot;https://www.bcg.com/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.bcg.com/&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;LinkedIn | &lt;u&gt;&lt;a href=&quot;https://www.linkedin.com/company/boston-consulting-group&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/boston-consulting-group&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;This podcast uses the following third-party services for analysis: &lt;br/&gt;&lt;br/&gt;Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The So What from BCG

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