AudienceB2C - consumers
PublishesEvery two weeks
Typical episode27 min
FormatsTranscripts
Production stylePodcast agency - full service research, scripting, guests, production, editing
Promotion tacticsPaid ads/placement in podcasts and podcast apps, Paid ads in non-podcasting spaces (search, social, display, out-of-home, etc), Promo swaps with other podcasts, PR / earned media, Posting about episodes on company social media accounts, Web page / microsite for the overall show, Blog posts / web pages summarizing individual episodes, Transcripts available for individual episodes
Promotion responsibilityIn-house team
LanguageEnglish