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&lt;p&gt;How do you get your brand into the 90% of memory that&#039;s subconscious?&lt;/p&gt;<br />
&lt;p&gt;In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn&#039;t changed in 5,000 years. From Vedic rituals to Alexander the Great&#039;s encounter with a naked wise man to MasterCard&#039;s Priceless campaign, Pranav traces the thread between ancient storytelling wisdom and modern brand architecture.&lt;/p&gt;<br />
&lt;p&gt;This episode was made possible by Attentive.&lt;/p&gt;<br />
&lt;p&gt;&lt;p&gt;----&lt;/p&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at&lt;/i&gt;&lt;a href=&quot;https://mission.org/&quot;&gt;&lt;i&gt; mission.org.&lt;/i&gt;&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href=&quot;https://pcm.adswizz.com&quot;&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;

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