Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

&lt;div class=&quot;stack gap-1&quot;&gt; &lt;p dir=&quot;ltr&quot;&gt;In this episode, you’ll learn about content’s dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy.&lt;/p&gt; Nazya Ayaz leads the content strategy and development for all Catalyst’s events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community. &lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt; &lt;p dir=&quot;ltr&quot;&gt;Here’s what you’ll hear about in this conversation:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;How you can create audience-centric content&lt;/li&gt; &lt;li dir=&quot;ltr&quot; aria-level=&quot;1&quot;&gt; &lt;p dir=&quot;ltr&quot; role=&quot;presentation&quot;&gt;How you can strategize to expand your event’s market share&lt;/p&gt; &lt;/li&gt; &lt;li dir=&quot;ltr&quot; aria-level=&quot;1&quot;&gt; &lt;p dir=&quot;ltr&quot; role=&quot;presentation&quot;&gt;How to enhance audience experiences through multisensory elements&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;h2 dir=&quot;ltr&quot;&gt;Mentioned in this episode&lt;/h2&gt; &lt;ul&gt; &lt;li dir=&quot;ltr&quot; aria-level=&quot;1&quot;&gt; &lt;p dir=&quot;ltr&quot; role=&quot;presentation&quot;&gt;&lt;a href= &quot;https://www.linkedin.com/in/nazyaayaz/&quot;&gt;Nazya Ayaz on LinkedIn&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir=&quot;ltr&quot; aria-level=&quot;1&quot;&gt; &lt;p dir=&quot;ltr&quot; role=&quot;presentation&quot;&gt;&lt;a href= &quot;https://www.catalyst.org/&quot;&gt;Catalyst&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir=&quot;ltr&quot; aria-level=&quot;1&quot;&gt;&lt;strong id= &quot;docs-internal-guid-93ebfa6e-7fff-f841-bd82-94aac7b01dcd&quot; style= &quot;font-family: -apple-system, BlinkMacSystemFont, &#039;Segoe UI&#039;, Roboto, Oxygen, Ubuntu, Cantarell, &#039;Open Sans&#039;, &#039;Helvetica Neue&#039;, sans-serif;&quot;&gt; &lt;a href=&quot;https://benmeer.com/system-sunday/&quot;&gt;Systems Sunday newsletter&lt;/a&gt; by Ben Meer&lt;/strong&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt; &lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;00:00 Introduction to Event Experience by Bizzabo&lt;/span&gt;&lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;04:59 Get to Know Nazya: Fun Questions&lt;/span&gt;&lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;06:50 Creating Impactful Event Content&lt;/span&gt;&lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;14:40 Expanding Market Share and Overcoming Challenges&lt;/span&gt;&lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;22:29 Final Thoughts and Farewell&lt;/span&gt;&lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt; &lt;/div&gt; &lt;div class=&quot;stack gap-1&quot;&gt;&lt;span class= &quot;text-grey-800 label-1-regular Text-module--dTnC1C&quot;&gt;For the full transcript, mentions, and more, visit &lt;strong id= &quot;docs-internal-guid-e1fc9ff0-7fff-5dc6-1700-558d3f2fde29&quot;&gt;&lt;a href= &quot;https://www.bizzabo.com/podcast/nazya-ayaz-content-drives-revenue&quot; target=&quot;_blank&quot; rel= &quot;noopener&quot;&gt;www.bizzabo.com/podcast/nazya-ayaz-content-drives-revenue&lt;/a&gt;.&lt;/strong&gt;&lt;/span&gt;&lt;/div&gt;

Event Experience

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