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&lt;p&gt;Protection and performance don’t have to be a trade-off. IAS&#039; CEO, Lisa Utzschneider, and TikTok’s VP Product Management &amp;amp; Head of Monetization Product Solutions &amp;amp; Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.&lt;/p&gt;

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