PNC C-Speak: The Language of Executives, features frank and lively conversations on leadership and life. Hosted by Carolyn Jones, market president and publisher of the Boston Business Journal, far left; Jon Bernstein, regional president of PNC Bank; and Saskia Epstein, senior vice president, client and community relations, with PNC Bank, each episode profiles a well-known local business leader and explores their personal career path and today’s most pertinent business topics. Hear their stories, including pivotal highlights from their lives and forward-thinking insights. Listen here and subscribe to PNC C-Speak at <a href="https://podcasts.apple.com/us/podcast/%20c-speak-the-language-of-executives/id1587932421/">Apple Podcasts</a>, <a href="https://open.spotify.com/show/0JktOGXObtNmMbzKuBPF9S?si=I8mWEhbaSLiE7JEkebQKkQ&amp;dl_branch=1&amp;nd=1">Spotify</a> or wherever you get your podcasts.

&lt;p&gt;At creative agency Arnold, says CEO George Sargent, designing marketing campaigns – whether with large brands or growth companies – comes down to listening and becoming immersed in the client’s culture.&lt;br/&gt;&lt;br/&gt;That’s how Arnold’s campaigns for PNC Bank, Progressive and others have brought companies’ brands to life.&lt;br/&gt;&lt;br/&gt;In this episode of the PNC C-Speak podcast, Sargent discusses one client with whom Arnold has had an 18-year relationship, as well as the agency’s recent “Brilliantly Boring” campaign for client PNC Bank.&lt;br/&gt;&lt;br/&gt;“There was a like-mindedness in terms of the kind of work that we were going to be able to do together,” Sargent says about the collaboration between Arnold and PNC. “Our north star for clients is that we make it safe to be brave (with messaging).”&lt;br/&gt;&lt;br/&gt;Listen to the episode for more about:&lt;br/&gt;&lt;br/&gt;•What makes Sargent “tick” (10:08)&lt;br/&gt;•How his agency sustains a culture of inclusion (20:39) &lt;br/&gt;•The book Sargent is currently reading and recommends (25:04) &lt;br/&gt;&lt;br/&gt;&lt;a href=&#039;https://www.pnc.com/en/corporate-and-institutional.html&#039;&gt;&lt;em&gt;Powered by PNC Bank&lt;/em&gt;&lt;/a&gt;&lt;em&gt;.&lt;br/&gt;&lt;br/&gt;&lt;/em&gt;&lt;a href=&#039;https://media.bizj.us/view/img/12848784/george-sargent-transcript.pdf&#039;&gt;&lt;em&gt;Download a transcript of the podcast.&lt;/em&gt;&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;

C-Speak: The Language of Executives

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