The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

&lt;p&gt;Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You&#039;ll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;https://userlist.com/podcast/marketing-channels-programs-with-asia-orangio/&quot;&gt;Visit our website&lt;/a&gt; for the detailed episode recap with key learnings.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;https://demandmaven.io/&quot;&gt;DemandMaven&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://demandmaven.io/saas-black-hole/&quot;&gt;In Demand Episode 26: What is the SaaS Black Hole?&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://userlist.com/podcast/managing-saas-growth-with-asia-orangio/&quot;&gt;Managing SaaS Growth with Asia Orangio&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://userlist.com/blog/email-examples/&quot;&gt;Userlist’s email examples posts&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.signwell.com/&quot;&gt;SignWell&lt;/a&gt; – example of a good SEO program&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://amplitude.com/&quot;&gt;Amplitude&lt;/a&gt;, &lt;a href=&quot;https://analytics.google.com/&quot;&gt;Google Analytics 4&lt;/a&gt;, &lt;a href=&quot;https://segmetrics.io/&quot;&gt;SegMetrics&lt;/a&gt; – marketing attribution tools&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.metabase.com/&quot;&gt;Metabase&lt;/a&gt; – business intelligence tool&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://dovetail.com/&quot;&gt;Dovetail&lt;/a&gt;, &lt;a href=&quot;https://www.cognism.com/&quot;&gt;Cognism&lt;/a&gt;, &lt;a href=&quot;https://balsamiq.com/&quot;&gt;Balsamiq&lt;/a&gt;, &lt;a href=&quot;https://www.drift.com/&quot;&gt;Drift&lt;/a&gt; – good marketing program examples&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.magiclibrary.co/&quot;&gt;MagicLibrary&lt;/a&gt; – ideas for ads&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://x.com/patticus/status/1362393435609698305&quot;&gt;ProfitWell’s hot sauce campaign&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Asia on &lt;a href=&quot;https://bsky.app/profile/asiaorangio.bsky.social&quot;&gt;Bluesky&lt;/a&gt; and &lt;a href=&quot;https://www.linkedin.com/in/asiaorangio/&quot;&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://demandmaven.substack.com/&quot;&gt;The Work by DemandMaven on Substack&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning &lt;a href=&quot;https://twitter.com/userlist&quot;&gt;@userlist&lt;/a&gt;, or leave us a review on iTunes.&lt;/p&gt;&lt;h2&gt;Sponsor&lt;/h2&gt;&lt;p&gt;This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at &lt;a href=&quot;https://userlist.com/&quot;&gt;userlist.com&lt;/a&gt;.&lt;/p&gt;<br />


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