The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

&lt;p&gt;How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You&#039;ll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;https://userlist.com/podcast/measuring-paid-media-for-saas-with-barbara-galiza/&quot;&gt;Visit our website&lt;/a&gt; for the detailed episode recap with key learnings.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;https://www.021newsletter.com/p/data-discrepancies-in-marketing-sources&quot;&gt;Data Discrepancies in Marketing Sources&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://snowplow.io/&quot;&gt;Snowplow&lt;/a&gt;, &lt;a href=&quot;https://segment.com/&quot;&gt;Segment&lt;/a&gt; – data platforms&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.datacamp.com/tutorial/decoding-marketing-mix-modeling-a-complete-guide&quot;&gt;Decoding Marketing Mix Modeling: A Complete Guide&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://disruptivedigital.agency/what-is-geolift/&quot;&gt;GeoLift&lt;/a&gt;, &lt;a href=&quot;https://www.measured.com/faq/holdout-test/&quot;&gt;Holdout&lt;/a&gt; – types of tests&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/&quot;&gt;Measuring the ROI of Email with Claudiu Murariu&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.021newsletter.com/p/privacy-changes-businesses-consumers-advertising&quot;&gt;The consequences of privacy features and regulations for consumers&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.021newsletter.com/&quot;&gt;021 Newsletter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/in/barbara-galiza/&quot;&gt;Follow Barbara on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning &lt;a href=&quot;https://twitter.com/userlist&quot;&gt;@userlist&lt;/a&gt;, or leave us a review on iTunes.&lt;/p&gt;&lt;h2&gt;Sponsor&lt;/h2&gt;&lt;p&gt;This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at &lt;a href=&quot;https://userlist.com/worksheets&quot;&gt;userlist.com/worksheets&lt;/a&gt;.&lt;/p&gt;<br />


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