<p>Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.&nbsp;</p>

&lt;p&gt;All about scaling an app by leveraging both web and app subscriptions!&lt;/p&gt;&lt;p&gt;In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world&amp;apos;s most downloaded book summary app with over 18 million downloads. &lt;/p&gt;&lt;p&gt;Yeva shares valuable insights into Headway&amp;apos;s journey and its strategic decision to offer web and in-app subscriptions. &lt;/p&gt;&lt;p&gt;Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. &lt;/p&gt;&lt;p&gt;For noteworthy quotes and key takeaways from the episode, read the article -  &lt;a href=&#039;https://www.purchasely.com/blog/unlocking-growth-and-diversification-the-power-of-web-and-in-app-subscriptions-with-yeva-koldovska-headway&#039;&gt;Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)&lt;/a&gt;&lt;br/&gt;&lt;b&gt;&lt;br/&gt;Episode Topics at a Glance&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Headway and its growth&lt;/li&gt;&lt;li&gt;Offering subscriptions through web and in-app channels&lt;/li&gt;&lt;li&gt;Reasons for including web subscriptions and diversifying revenue streams&lt;/li&gt;&lt;li&gt;Impact of privacy updates on user tracking and attribution quality&lt;/li&gt;&lt;li&gt;Differences in user behavior and preferences between web and app subscribers&lt;/li&gt;&lt;li&gt;Higher lifetime value (LTV) of web subscribers compared to app subscribers&lt;/li&gt;&lt;li&gt;Advantages of the web funnel&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;More about Yeva&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;Yeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway&amp;apos;s subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway&amp;apos;s diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success. &lt;/p&gt;&lt;p&gt;&lt;b&gt;Yeva’s Links&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&#039;https://www.linkedin.com/in/evakolds/&#039;&gt;Yeva’s Linkedin profile&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&#039;https://makeheadway.com/&#039;&gt;Headway website&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&#039;https://nibble-app.com/about-app&#039;&gt;Nibble website&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Timestamps&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;[00:00:37]: Growth of Headway &lt;br/&gt;[00:01:04]: Discussion about Headway&amp;apos;s global team &lt;br/&gt;[00:01:21]:  Headway&amp;apos;s book summary app and Nibble &lt;br/&gt;[00:02:09]: Why offer subscriptions through both web and in-app &lt;br/&gt;[00:03:51]: The impact of iOS 14.5 privacy updates on Headway&amp;apos;s strategy &lt;br/&gt;[00:05:14]: Differences in user behavior between web and app subscriptions &lt;br/&gt;[00:07:00]: Benefits of web subscriptions in terms of user commitment and retention &lt;br/&gt;[00:08:27]: Targeting different audiences with web and app subscriptions &lt;br/&gt;[00:09:54]: User behavior and content preferences on web subscriptions&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Episode production by Mobdesign: https://podcasts.mobdesignapps.fr&lt;/p&gt;

Subscription League

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