Branded company podcasts can be a great way to address sensitive topics that are relevant to the brand and its customers - audio is particularly well suited to empathetically share these stories.
Point32Health is a New England-based provider of health care plans. They emphasize wellness and well-being, so it’s on brand for them to participate in the conversation about mental health with their podcast:
The show is hosted by Frantzces L. and produced with the Boston Globe Media's Studio/B division. I found their episode from last year “Living with Grief” a very caring and compelling set of stories about different aspects of grief and how it can be part of healing and growth.
(Hat tip to Kalyan Narayanan for introducing me to Point32Health’s CMO Stephen Cassell)