Just like people enjoy going back to watch an episode of a great TV show that has been off the air, I also like revisiting some of the great branded company podcasts that are no longer releasing new episodes. Sadly, there are so many of them that have amazing storytelling but didn’t last longer than a handful of episodes. But let’s celebrate one of them, from Gatorade:

The Secret to Victory

The show is from mid-2017, roughly one of the key milestones in the evolution of branded company podcasts, driven in significant part by this show’s production partner: Gimlet Creative. Their creative arm that produced shows for brands eventually was absorbed by the overall Gimlet Media brand that made their own shows, and then eventually Gimlet it was just Spotify Studios.

But back when Gimlet Creative was making shows for brands, they had a long streak of consistently high quality shows. This was a fun one to go back to, because Gatorade and sports are so inextricably intertwined, and the show got well known athletes to talk candidly about their failures and triumphs. As a tennis fan, I enjoyed the Serena Williams episode. Since the show isn’t publishing now, there’s no need to go through them in order; just pick among football, baseball, and basketball for a great episode.