HubSpot currently has 33 podcasts in their network of shows that are a mix of originals and established shows who license the podcast to the company. It’s an impressive array of shows that tackle topics relevant to their customer base across marketing, sales, customer success, leadership, and startups. For a show to start with, I’d recommend the new addition:
It’s no surprise that host Mark Roberge would partner with Hubspot on his new show, as he was the founding Chief Revenue Officer at the company. The discussion about strategy and tactics for revenue have been growth, and I’m proud to have worked with a full half of the first eight guests Kyle Parrish, Jay LeBoeuf, Kevin Egan, Oliver Jay.
The biggest takeaway for other branded company podcasts though is a unique element that Mark and producer Matthew Brown introduce into the episodes. After key moments shared by the guest, they pause the live interview and future-Mark jumps in with additional commentary - to emphasize the insight, clarify, or add more from his experience. It works really well to make the lessons really pop. It’s certainly more work to find, script, record, and edit in the additional clips, but totally worth it and a lot more interview shows could incorporate this technique.