If you’re going to share details of tough company decisions and make public commitments to core principles on your branded podcast, make sure you’re ready to be really transparent.

The Rework Podcast by 37signals

Rework is from the company that makes project management software Basecamp and has jumped in fully. They talk about bugs and failed projects that they have dealt with, why they commit to lifetime support for products with limited growth potential, and the thought process behind big strategic transitions.

The show has been running for 240+ episodes since 2017 and now has a combination of host Kimberly Rhodes with co-founders Jason Fried & David Heinemeier Hansson as perpetual guests. You may not be quite as much of an open book about sharing company details on your branded podcast. Either way, check out how a company that is devoted to internal and externally transparency does it!