<p>A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.</p>

&lt;p&gt;In their book REWORK, Jason Fried and David Heinemeier Hansson write about the benefits of building products and services that you use yourself. &amp;quot;The easiest, most straightforward way to create a great product or service is to make something &lt;em&gt;you&lt;/em&gt; want to use.&amp;quot; In this episode, originally aired November 2, 2021, Jason and David sit down with Shaun Hildner to discuss creating products that scratch your own itch.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Key Takeaways&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:43 – The origins of Basecamp and how it fulfilled an internal need&lt;/li&gt;&lt;li&gt;04:38 – Building to solve your own problems vs. someone else&amp;apos;s&lt;/li&gt;&lt;li&gt;06:27 – The evolution of HEY and how it was created to solve their own frustrations with email&lt;/li&gt;&lt;li&gt;09:50 – How building for yourself leads to better quality control &lt;/li&gt;&lt;li&gt;14:25 – The problem with creating MVPs (Minimum Viable Products) and building based on customer feedback alone&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Links and Resources&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&#039;https://37signals.com/books&#039;&gt;Books by 37signals&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://basecamp.com/pricing&#039;&gt;Sign up for a 30-day free trial at Basecamp.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://www.hey.com/world/&#039;&gt;HEY World | HEY&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://once.com/&#039;&gt;Once | Campfire&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://www.rework.fm/&#039;&gt;The REWORK podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://dev.37signals.com/&#039;&gt;The 37signals Dev Blog&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://www.youtube.com/c/basecamp/featured&#039;&gt;37signals on YouTube&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&#039;https://twitter.com/37signals&#039;&gt;@37signals on X&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;

REWORK

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