Branded podcasts can be about and for a company and thus their business, products, and strategy. They can also be about more of a movement and approach.

The Circular Economy Show

The podcast is from the Ellen MacArthur Foundation and the show uses multiple hosts, with Emma Elobeid anchoring the episode I listened to. Each episode talks to a guest whose business is tackling an element of a circular economy and making a more sustainable consumer future. It’s interesting to see how the same model of company podcasts can be adapted to an organization like this that is engaging in consumer awareness and behavior change more so than advocacy and perception change of the organization itself.