Podcasts about podcasting are delightfully meta, and this mini-series from Laura Mayer is especially fun:
Shameless Acquisition Target
Laura takes her experience being an insider during podcasting’s acquisition boom and tells a pointed, vulnerable, and funny story of launching her own show with the purpose of selling the show and cashing out. The series ran in the second half of 2022, and Laura has gone on to join the ABC News podcasting team, so it’s not about the breaking news and spoilers. The show is just so much fun for anyone in the podcasting space as she treats the show as a serious branded company podcast endeavor, while also being willing to say when she doesn’t have all the answers. I’m halfway through the series - can’t wait to find out what the outcome is for pitching the show to buyers!
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet