I’m looking to highlight more branded company podcasts that are made by and/or targeted towards small business or solo entrepreneurs, like this show from Niki Hutchison:

From Overlooked to Fully Booked

The show just launched earlier in August, and Niki structures the episodes around the steps of a framework she uses in her resources and coaching for other small business entrepreneurs. It’s a great model - she’s growing her audience, reinforcing her thought leadership in the space, and signing up some customers along the way.

In the few episode so far, Niki has covered how to create an unignorable brand, niching down to your ideal client, and the role of market research to understand your customers’ needs.