
When brands and production agencies come together to make a branded company podcast, there’s a hope that it could turn into a long-term relationship spanning multiple successful shows. That doesn’t always come together, but it’s impressive when it does.
The show is for Salesforce and produced by Mission.org and they’ve been frequent collaborators. “The Story” was prominent for the narration by Alex Baldwin. Their joint shows have also covered “Marketing Trends”, “Up Next In Commerce”, “The Journey”, and “Experts of Experience”. This show is hosted by Lacey Peace and covers the customer support / CX sector, which fits well with the Salesforce product.
Mission.org looks to have a model where they take on different business sponsors for a season or set of episodes. Looks like they have sponsorships available across many of their shows!
(h/t Pod Engine for pointing me to this branded podcast.)
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet