Welcome to the club of companies that have had two of their branded company podcasts featured in my reviews - Marriott Bonvoy!
About the Journey
To take the leap to having multiple shows representing the brand, you need to have a distinct enough topic area or audience in mind, while making sure all of the shows support the attributes of the brand. Previously I reviewed Travel By Design, which is centered around the luxury hotels under the Marriott banner around the world, and learning about the artistic influences that go into the experience. With About the Journey, there’s a throughline in touching on the global travel experience, while putting the emphasis on special local experts acting as guides.
Each episode is titled for a city, and I jumped into the back catalog to listen to the one for San Francisco. (It’s a particularly nice touch that any new listener can easily pick out an episode to start with that speaks to them from their lived experience or where they dream of traveling.) The show is hosted by Oneika Raymond and produced by At Will Media. Together they put together a really immersive on-location feel. Oneika partners with a local guide and goes off the beaten path to get an insider’s take on what makes the city special. It’s a great dynamic that builds the listener’s interest in the location, and overall about the magic of travel.
Also shout out to the full production team from the show’s credits - Marriott producers: Robin Bennefield, Jess Moss. At Will Media producers: Kait Walsh, Kristy Westgard, Gale Straub and Tina Turner. Editing by Greg Deavens II and Andrew Holzberger.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet