Potential. It's around us all the time, but its power is often left untapped.&nbsp;Waste No Potential&nbsp;is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.&nbsp;The Waste No Potential&nbsp;was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the&nbsp;<a href="https://www.salesforce.com/services/professional-services/overview/" rel="noopener noreferrer" target="_blank">Salesforce Professional Services</a>&nbsp;team.

&lt;p&gt;On his journey through the music industry, Dan Mangan has experienced his fair share of metaphorical doors close in his face. Instead of seeing this in a negative light, he decided to build his own door. After a particularly challenging year in 2015 — artistically, spiritually, personally — Mangan started Sidedoor, a platform for burgeoning musicians to connect with alternative venues and hosts to book shows and tours. All was going well until the covid-19 pandemic hit and the whole premise of Sidedoor, namely in-person gatherings, was shut down overnight.&lt;/p&gt;&lt;p&gt;But, as the theme of this episode hints at, for every door that closes another one opens.&amp;nbsp;&lt;/p&gt;&lt;p&gt;As a live performer, Mangan is well-known for connecting with his audience in ways most artists can only dream about. But without the option to play live, how does a performer make connections with an audience? After a few underwhelming attempts at putting livestream shows on, Mangan dug into the technical challenge of online concerts and ended up discovering connections that never would have surfaced had he not been forced to look at his career differently.&lt;/p&gt;&lt;p&gt;You could easily see how the pandemic was an end to life as we knew it — but what Mangan was able to see was the new opportunities it offered. Hear how he and his team at Sidedoor turned a forced ending into a fresh beginning.&lt;/p&gt;

Waste No Potential

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