<p><em data-stringify-type="italic">This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, this show is delivered through the unique perspective of a curious millennial trying to figure out what it takes to be a successful small business owner today. Episodes feature small business owners and industry experts from all walks of life who offer trends analysis, life lessons, and a different point of view. This is Small Business invites you to dig deep and find the tools you need to start, build, and grow your small business.</em></p>

&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;Starting a business on a tight budget might sound tough, but it can be more beneficial than you might think. Just ask Alice Kim, founder of Elizabeth Mott, who turned a small budget into a flourishing business. Alice explains how she reduced costs by building a strong network, coming up with creative solutions, and the importance of buying enough time to build the momentum you need to get your business noticed. You’ll also hear from Caroline Castrillon, founder of the Corporate Escape Artist, who’ll share budget-friendly ways to understand your target audience and do market research.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;Learn how you can make your business thrive with limited funds and turn your small budget into a big success!&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;In this episode you’ll hear:&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(1:08) How Alice Kim launched Elizabeth Mott on a shoestring budget.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(3:57) How Alice tapped into her network to cut costs and find creative solutions.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(5:05) How to tackle research and development without breaking the bank.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(6:47) Five budget-friendly tips for effective market research.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(8:48) Why having a co-founder or a solid support system can make all the difference.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(9:25) The benefits of being resourceful and scrappy.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(12:10) Why focusing on the journey is just as important as reaching your end goal.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(14:19) Why prioritizing your tasks can help you navigate the startup hustle.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;color: rgb(40, 60, 70);&quot;&gt;(15:38) How being scrappy can give you the time and space to get your business off the ground.&lt;/span&gt;&lt;/p&gt;

This Is Small Business

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