<p>The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.</p>

&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;In this episode, Todd Crawford sits down with Kaila O&#039;Connor, Founder of KMO HAUS, to unpack the rise of Growth PR, a hybrid of public relations and affiliate marketing, reshaping how brands get discovered. Drawing on a decade in B2B PR before crossing into affiliate, Kaila shares how to pitch commerce editors like investors, why articles can become compounding revenue assets, and how flexible commission structures unlock premium brand placements and impressive growth. From how AI is reshaping search to why the best people in this industry never stop being students, Kaila and Todd reflect on why the future may still rely on the tools of the past. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;This podcast episode was produced by &lt;/span&gt;&lt;a href=&quot;https://www.quillpodcasting.com/?utm_source=podcast&amp;amp;utm_medium=shownotes&amp;amp;utm_campaign=client-podcast&amp;amp;utm_content=impact&quot; target=&quot;_blank&quot; style=&quot;background-color: transparent; color: rgb(17, 85, 204);&quot;&gt;Quill&lt;/a&gt;&lt;span style=&quot;background-color: transparent;&quot;&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

The Partnership Economy

The Data