Podcasters in The Limelight are sharing those exceptional attributes of their show that make it stand out. We all have something to learn from fellow podcasters, and every episode in this show we highlight an experienced podcaster about what makes their show unique, and how they're growing their audience.

Whether you're a first time podcaster or have been podcasting a while, each episode of The Limelight brings actionable, specific insights about how you can craft a better podcast.

The Limelight is a Castos Originals podcast.

&lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Kurt Nelson is one of the hosts of the Behavioral Grooves podcast, a podcast that focuses on behavioral science. They&amp;rsquo;ve interviewed subject matter experts from all over the world, which is one of Kurt&amp;rsquo;s favorite things about the podcast &amp;ndash; the opportunity to talk to and learn from all kinds of people that probably wouldn&amp;rsquo;t be available for a chat without the podcast.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;The logistics of interviewing people can be challenging. Because Kurt&amp;rsquo;s guests are global, there are often scheduling conflicts to be worked out between different time zones, and it&amp;rsquo;s important to be flexible. As for getting interviewees to come on in the first place, Kurt finds it useful to talk about the specific research of the person he&amp;rsquo;s inviting on the show and to offer social proof, such as awards they&amp;rsquo;ve won or other guests they&amp;rsquo;ve booked. However, Kurt also says that just asking nicely is surprisingly effective.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;If he were asked for advice from new podcasters, he points out that the content won&amp;rsquo;t have the same impact on listeners if they feel the host is just trying to sell them something. He advises that podcasters choose a subject they have passion for, and that genuine interest will spark interest in others.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Links:&amp;nbsp;&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;a href=&quot;https://www.linkedin.com/in/kurtwnelson/&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Kurt Nelson&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; 
&lt;p&gt;&lt;a href=&quot;https://behavioralgrooves.com/about/&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Behavioral Grooves&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; 
&lt;p&gt;&lt;a href=&quot;https://twitter.com/behavioralgroov&quot;&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Behavioral Grooves on Twitter&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;

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