Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.

<br />
        &lt;p&gt;From the GTM Cheat Code to ‘The Cheat Code and Friends,’ season 4 kicks off with the core crew only as Justin, Josh and Sean introduce this season&#039;s new format and cover some burning topics revealed by the start of the year - better known as &#039;Board meeting season.&#039;&lt;/p&gt;&lt;p&gt;&lt;br&gt;00:00 Introduction and Setup for New Season&lt;/p&gt;&lt;p&gt;(05:51) Board Meeting Dynamics&lt;/p&gt;&lt;p&gt;(09:03) Board Structure and CEO Support&lt;/p&gt;&lt;p&gt;(11:59) Effective Board Presentations&lt;/p&gt;&lt;p&gt;(15:03) Decision-Making in Board Meetings&lt;/p&gt;&lt;p&gt;(17:59) Go-To-Market Strategies and Challenges&lt;/p&gt;&lt;p&gt;(22:12) Navigating the Marketing and Sales Landscape&lt;/p&gt;&lt;p&gt;(26:10) The Power of Fundamentals in Sales&lt;/p&gt;&lt;p&gt;(34:10) Unlocking Partnerships for Growth&lt;/p&gt;&lt;p&gt;(36:29) Traits of Successful CEOs&lt;/p&gt;&lt;p&gt;&lt;strong&gt;References in the Show:&lt;br&gt;&lt;/strong&gt;&lt;a href=&quot;https://hbr.org/2025/01/how-the-best-boards-engage-with-management&quot;&gt;https://hbr.org/2025/01/how-the-best-boards-engage-with-management&lt;/a&gt; &lt;br&gt;&lt;a href=&quot;https://hbr.org/2025/02/research-how-boards-can-increase-ceo-accountability?ab=HP-hero-latest-text-1&quot;&gt;https://hbr.org/2025/02/research-how-boards-can-increase-ceo-accountability?ab=HP-hero-latest-text-1&lt;/a&gt; &lt;br&gt;&lt;a href=&quot;https://www.linkedin.com/posts/jasonmlemkin_holy-crp-shopify-at-an-112-billion-run-activity-7296998848474791936-QMuO&quot;&gt;https://www.linkedin.com/posts/jasonmlemkin_holy-crp-shopify-at-an-112-billion-run-activity-7296998848474791936-QMuO&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quote of the Show:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&quot;Are you going into a call thinking about what you need to learn from them to be successful? Or are you going in thinking, ‘What do I need to tell them so I&#039;m successful?’ That mentality leads to night and day results.” - Justin Gray&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Ways to Tune In:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8&quot;&gt;Spotify&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://podcasts.apple.com/us/podcast/the-cheat-code/id1692445190&quot;&gt;Apple Podcasts&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://music.amazon.com/podcasts/cb0b3afa-063f-4f3b-96be-b98214c74912&quot;&gt;Amazon Music&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.youtube.com/@CheatCodePodcast&quot;&gt;YouTube&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;<br />
      

The Cheat Code & Friends

The Data