Why do we have nothing but love for some brands—and, hate others with a passion? Repeat Customer is all about examining truly great customer experiences: How companies create them, and why superfans love them so much. CEOs, chief customer officers, and industry experts reveal the inside stories of how iconic companies rose to prominence by solving pain points, reimagining touch points, disrupting traditional business models, and staking their entire success on inventive, customer-focused approaches. And die-hard superfans share stories of their (sometimes) zany expressions of brand love. Hosted by Mio Adilman, produced by Zendesk. New episodes every other Monday.

&lt;p&gt;When SoulCycle co-founder &lt;a href=&quot;https://twitter.com/ruthridinghigh&quot;&gt;Ruth Zukerman&lt;/a&gt; abruptly left her groundbreaking boutique fitness company, the question became whether she could strike gold a second time with a similar spin class concept called &lt;a href=&quot;https://www.flywheelsports.com/&quot;&gt;Flywheel Sports&lt;/a&gt;. But then the challenge doubled when Peloton entered the market with a radical new at-home fitness option.&lt;/p&gt;<br />
&lt;p&gt;Zukerman describes the early days of boutique fitness and how her continued emphasis on the customer experience paid off for Flywheel. &lt;a href=&quot;https://marianatek.com/about&quot;&gt;Stacey Artandi Seldin&lt;/a&gt; explains the integral role technology played in that success. Matt O&#039;Connor outlines Flywheel&#039;s adoption of the latest trend: at-home streaming fitness classes. And fitness industry analyst &lt;a href=&quot;https://www.mintel.com/team/dmacke&quot;&gt;Dana Macke&lt;/a&gt; provides an overview of how fitness has moved from big box gyms, to boutique studios, to interactive classes in our homes, and what lies beyond.&lt;/p&gt;<br />


Repeat Customer

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