Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Get ready for a masterclass in personal injury branding with the &quot;Strong Arm&quot; himself, Frank Azar. As founder of Colorado&#039;s largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades. 
 
In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including: 
 
Why building a powerful brand is crucial in today&#039;s competitive market 
 
How litigation expertise can dramatically increase your case values 
 
The secret to scaling your firm while maintaining ethical standards 
 
Strategies for adapting to ever-changing industry trends 
 
 
Frank&#039;s journey from a family of lawyers to becoming Colorado&#039;s most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he&#039;s not just talking the talk - he&#039;s walking the walk. 
 
Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference 
September 15 - 17 | The Phoenician | Scottsdale, AZ 
Website and tickets: Pimcon.org  
 
Links 
Want to hear more from elite personal injury lawyers and industry-leading marketers? 
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Rankings.io Instagram 
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Rankings.io Website 
Frank Azar LinkedIn 
Frank D. Azar and Associates LinkedIn 
Frank D. Azar and Associates Website 
Frank D. Azar and Associates Instagram 
 
What’s in This Episode: 
 
Who is Frank Azar? 
 
How to build a strong, lasting brand for a personal injury firm? 
 
The role of traditional advertising (like TV) versus digital marketing in today&#039;s legal landscape. 
 
How litigation expertise impacts settlement values? 
 
How have insurance company tactics evolved, and how to adapt to these changes. 
 
 
Past Guests 
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert 
Additional Episodes You Might Enjoy 
 
80. Mike Papantonio, Levin, Papantonio, &amp; Rafferty — Doing Well by Doing Good 
 
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 
 
101. Pratik Shah, EsquireTek — Discovering the Power of Automation 
 
134. Darryl Isaacs, Isaacs &amp; Isaacs — The Hammer: Insights from a Marketing Legend 
 
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 
 
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 
 
96. Brian Dean, Backlinko — Becoming a Linkable Source 
 
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 
 
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Personal Injury Mastermind

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