Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal&nbsp;injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown &amp; Crouppen), to name but a few.

Every qualified lead costs money to acquire. Treat the person answering your phones like a receptionist instead of a salesperson, and your marketing budget starts leaking money before a lawyer ever speaks to a client. 
 
Gabriel Sepulveda Sanchez is the Trial Attorney and CEO of Sepulveda Law Group, a growing personal injury firm serving California and New York. After spending $5,000–$6,000 to acquire a single PPC case, he completely rethought how his firm approaches intake, technology, recruiting, and business development to create systems that support sustainable growth. 
 
In this episode, Gabriel explains why firms should treat intake as a specialized sales function, how simplifying his technology stack improved operations, and why referrals continue to outperform expensive acquisition channels. He also shares how managing by data, promoting talent from within, and building leaders have helped him transition from practicing attorney to CEO. 
 
You&#039;ll learn: 
 
 
 Why treating intake as a sales function improves law firm conversion rates. 
 
 How to measure marketing performance using cost per acquisition and lead source data. 
 
 Why referral marketing remains one of the highest-return growth channels for PI firms. 
 
 How to avoid tech bloat while building dashboards that support better decision-making. 
 
 
If you&#039;re ready to stop lighting money on fire and want to build a brand that commands authority, head over to Rankings.io. 
 
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Personal Injury Mastermind w/ Chris Dreyer

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