The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

&lt;p&gt;Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging.&amp;nbsp;While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discusses the future of PR measurement for B2B companies.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Connect With:&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Lindsey Groepper:&amp;nbsp;&lt;/strong&gt;&lt;a href=&quot;http://www.blastmedia.com/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Website&lt;/a&gt;&amp;nbsp;//&amp;nbsp;&lt;a href=&quot;https://www.linkedin.com/in/lindseygroepper/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;The MarTech Podcast&lt;/strong&gt;:&amp;nbsp;&lt;a href=&quot;https://martechpod.com/marketing-questions/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Email&lt;/a&gt;&amp;nbsp;//&amp;nbsp;&lt;a href=&quot;https://www.linkedin.com/company/i-hear-everything&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;LinkedIn&lt;/a&gt;&amp;nbsp;//&amp;nbsp;&lt;a href=&quot;https://twitter.com/martechpod&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Benjamin Shapiro&lt;/strong&gt;:&amp;nbsp;&lt;a href=&quot;https://iheareverything.com/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Website&lt;/a&gt;&amp;nbsp;//&amp;nbsp;&lt;a href=&quot;https://www.linkedin.com/in/benjshap/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;LinkedIn&lt;/a&gt;&amp;nbsp;//&amp;nbsp;&amp;nbsp;&lt;a href=&quot;https://twitter.com/benjshap&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Twitter&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;See Privacy Policy at &lt;a href=&quot;https://art19.com/privacy&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href=&quot;https://art19.com/privacy#do-not-sell-my-info&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;

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