AudienceB2C - consumers
PublishesSeveral times a week
Typical episode25 min
Ad insertionDynamic (megaphone.fm)
Production stylePodcast agency - production and editing from brand’s show and episode plans
Promotion tacticsPosting about episodes on company social media accounts, PR / earned media, Web page / microsite for the overall show, Blog posts / web pages summarizing individual episodes, Transcripts available for individual episodes
Promotion responsibilityIn-house team
LanguageEnglish