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&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization.&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most.&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#IntelAI&lt;/span&gt; &lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#HubSpot &lt;/span&gt; &lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#Go-to-Market &lt;/span&gt; &lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#AI-Support-Agents &lt;/span&gt; &lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#AI-adoption &lt;/span&gt; &lt;span style= &quot;font-size: 11.0pt; font-family: &#039;Calibri&#039;,sans-serif;&quot;&gt;#Future-proof-AI-marketing&lt;/span&gt;&lt;/p&gt;

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