Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.     


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        &lt;p&gt;Every week, Coldwater Communications receives numerous questions from prospective clients, people considering a career in PR, or those simply curious about the industry. In the final episode of the season, multiple members of Coldwater&#039;s diverse team answer ten of those questions, providing more clarity on how Coldwater negotiates the vast field of public relations while also revealing some of the personalities of these PR professionals. &lt;/p&gt;&lt;p&gt;&lt;strong&gt;About&lt;/strong&gt;&lt;br&gt;&lt;a href=&quot;https://coldwater-communications.ca/#home&quot;&gt;Coldwater Communications&lt;/a&gt; is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.&lt;/p&gt;<br />
      

Deep Dive

The Data