Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

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        &lt;p&gt;In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at &lt;a href=&quot;https://twitter.com/Mailchimp&quot;&gt;@Mailchimp&lt;/a&gt;. Tune in as we discuss &quot;lean in&quot; and &quot;lean back&quot; content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.&lt;/p&gt;&lt;p&gt;Here are some helpful links while you listen:&lt;br /&gt;&lt;a href=&quot;https://mailchimp.com/presents/&quot;&gt;Mailchimp Presents homepage&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;https://mailchimp.com/presents/series/second-act&quot;&gt;&quot;Second Act&quot; series&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;https://giphy.com/mailchimp&quot;&gt;Mailchimp GIPHY library&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;https://twitter.com/Mailchimp/status/1232289143268532224?s=20&quot;&gt;GIF Tweet example&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more inspiration on varying your Tweet formats:&lt;br /&gt;&lt;a href=&quot;https://business.twitter.com/en/blog/engaging-Twitter-Poll-ideas.html&quot;&gt;4 engaging Twitter Poll ideas for businesses&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;https://help.twitter.com/en/using-twitter/twitter-lists&quot;&gt;How to use Twitter Lists&lt;/a&gt;&lt;/p&gt;&lt;p&gt;For more, visit &lt;a href=&quot;https://business.twitter.com/&quot;&gt;business.twitter.com&lt;/a&gt; (we especially recommend the &lt;a href=&quot;https://business.twitter.com/en/blog.html&quot;&gt;Twitter Business blog&lt;/a&gt;) and follow us at &lt;a href=&quot;http://twitter.com/twitterbusiness&quot;&gt;@TwitterBusiness&lt;/a&gt;.&lt;/p&gt;<br />
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