It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. 

Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

&lt;p&gt;&lt;span data-sheets-root=&quot;1&quot;&gt;In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer service at the forefront. Their efforts have curated life long customers like reviewer Rosie P. Insectek turned her stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-sheets-root=&quot;1&quot;&gt;&lt;a href= &quot;https://business.yelp.com/resources/case-studies/insectek-pest-solutions-case-study/&quot;&gt; Insectek Pest Solutions - Yelp Ads Case Study&lt;/a&gt;&lt;br /&gt; &lt;a href= &quot;https://www.yelp.com/biz/insectek-pest-solutions-phoenix-3&quot;&gt;Insectek Pest Solutions Yelp Page&lt;/a&gt;&lt;br /&gt; Theme Music by &lt;a class=&quot;in-cell-link&quot; href= &quot;https://linktr.ee/alischwar&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot;&gt;Ali Schwartz&lt;/a&gt; and &lt;a class=&quot;in-cell-link&quot; href= &quot;https://www.meserolesound.nyc/&quot; target=&quot;_blank&quot; rel= &quot;noopener&quot;&gt;Meserole Sound&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;

Behind the Review

The Data