Welcome to Arrow Bandwidth, the podcast brought to you by Arrow to help the channel better understand the trends, technologies and concepts facing the IT industry today.

The third of our Dell Technologies Podcasts from Arrow Bandwidth sees the team discuss the importance of storage solutions, particularly focusing on midrange storage. 
Once again hosted by Arrow UK’s Dell Business Sector Manager, Dominic Vincent and Steve Horobin, our Modern Data Centre Manager, we were thrilled to be joined by Adrian Hannam, Sales Specialist – UK at Dell Technologies. 
 
Listen to this engaging and insightful podcast, where Dominic, Steve and Adrian discuss the key points: 
1. Market Opportunity: Storage represents a significant market for Dell Technologies, driven by increasing customer data growth and management needs. 
2. Partner Engagement: Dell emphasises the importance of partners in selling storage solutions, encouraging them to upsell and cross-sell storage alongside other products. 
3. Program Support: Dell has established various programs, such as &quot;Partner First for Storage,&quot; to incentivise and support partners in promoting storage offerings. 
4. Customer Benefits: Offering a comprehensive portfolio allows partners to provide customers with fewer support contracts and streamlined systems. 
5. Long-term Commitment: Dell is committed to a long-term partnership approach, focusing on sustained engagement and investment in partner relationships. 
 
You’ll discover why Midrange storage represents the largest opportunity in the storage market, driven by hybrid cloud adoption and a vast installed base. The team also discuss key solutions like PowerStore and Unity, offering a consolidated, ever-evolving portfolio designed for efficiency, flexibility, and ease of upgrades, with the latest PowerStore OS 4.0 delivering advanced features like 5:1 data reduction. Listen now and learn how to streamline sales cycles and drive customer value with the latest Arrow Bandwidth Podcast featuring Dell Technologies.

Arrow Bandwidth

The Data