A recurring theme I appreciate in branded company podcasts is breaking down complex, technical topics and making it more approachable for listeners. Today’s example is from ZOE:

ZOE Science & Nutrition

The company offers products and resources for consumers to improve their health and wellness, so they’re going for a direct link from that to the podcast. That can be a nuanced space, not to mention a crowded podcast genre.

Host Jonathan Wolf does a nice job navigating an accessible conversation. I listened to the interview with Professor Karyn Esser and I liked the mix of data-driven research and practical advice. They have nice callouts of the material that listeners can get from ZOE, and they specifically highlighted low-impact ways for older listeners to invest in their health.