Microsoft is getting back to back weeks of attention on my branded company podcast reviews, which is just a coincidence of when I discover shows, and the Xbox podcast with internal production and product updates is pretty different than this one from the Microsoft brand overall:
WorkLab
The show has been publishing for 46 episodes across six seasons starting in 2021. It’s interesting seeing simply from the episode titles and descriptions how the show has evolved from a focus on hybrid work in 2021-2022, and then to a current focus on how AI is changing the way we work. It also has had multiple seasons hosted by recognizable and accomplished podcast veterans Elise Hu and now Molly Wood.
The recent episode I listened to was with Charles Duhigg on his book Supercommunicators. I had an audio double-take listening to it, as I had just listened to him being interviewed on The Happiness Lab. He’s very effectively doing a major round of podcast guest spots. Just like when actors go on multiple late night shows to promote a new movie, you do hear some of the same topics and anecdotes. But for other branded company podcasts considering these types of episodes - there’s a reason they work really well! The WorkLab episode got great material about the Supercommunicator aspect of work and AI.
(Additional credits to production partners Godfrey Dadich Partners and Reasonable Volume, and producers / editors Sharon Kallander, Sharon Kallander, and Jessica Voelker. Hat tip to Imran Ahmed for pointing me to the show!)
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet