It’s hard to tell if I’m catching up to all of the branded company podcasts from major tech companies, or if the new investment in the medium is outrunning me. That was on my mind when I discovered:

Workday Podcast

No points for naming originality, but lots to like in the content of the show. They do one of the best jobs I’ve heard of using the podcast to promote upcoming company events and resources for customers. In-house ads for both are spaced out throughout the episode and fit organically and usefully in for the listener.

They show also found a really smart source of guests - leaders at the company who came in via an acquisition. It’s brilliant since that naturally leads to a discussion that starts off being about the guest’s business journey and success, while also eventually touching on the work they do at the company making the show.