Week 2 of Signal Awards recognition for branded company podcasts continues. We go from data centers yesterday, to the equally specific world of business insurance and Allianz Trade:

Wheel of Risk

They won bronze for Best Trailer alongside production partner JAR Audio. I followed my usual approach to new podcasts and listened to the most recent episode, this case the first episode of season two that just launched this month. Then given the award category, I went back and listened to their season 1 and 2 trailers.

And I agree - they are really great trailers! In just one minute, it lands the show name, concept, host Alix McCabe, PMP, and sonic branding. It introduces a fun game show style that lines up with the branding of the show. And they do a nice job editing in some evocative quotes from guests in the upcoming episodes to really hook the listener on sticking around.