A lot of business and tech podcasts have flashy celebrity or journalist hosts, or guests that come from the biggest name-brand companies. But there are tons of great branded company podcasts that don’t feature huge names and have insights and stories that are just as compelling.

Welcome to the Arena from ICR

ICR is a communications advisory firm, and they partnered with Lower Street on the show. You might not have heard of ICR before, and I hadn’t either before listening to an episode. I also hadn’t heard of Prodege, the company featured in the interview. As a listener, don’t let the company and guest being off your radar be a reason to not try out a show, and as a company thinking of making a branded company podcast, don’t talk yourself out of it from wondering if you are well known enough. Great storytelling shines through.