Review: Welcome to the Arena from ICR
A lot of business and tech podcasts have flashy celebrity or journalist hosts, or guests that come from the biggest name-brand companies. But there are tons of great branded company podcasts that don’t feature huge names and have insights and stories that are just as compelling.
ICR is a communications advisory firm, and they partnered with Lower Street on the show. You might not have heard of ICR before, and I hadn’t either before listening to an episode. I also hadn’t heard of Prodege, the company featured in the interview. As a listener, don’t let the company and guest being off your radar be a reason to not try out a show, and as a company thinking of making a branded company podcast, don’t talk yourself out of it from wondering if you are well known enough. Great storytelling shines through.