While a lot of the branded company podcasts I feature are targeted at an audience of external customers, stakeholders, or prospects, audio is a powerful medium for internal updates and storytelling. Most often an audio series like that will be delivered through an intranet or other limited-access channel. But Verizon Wireless has an interesting approach of making their employee-oriented podcast available publicly.

Up To Speed: A Verizon Podcast

I think more companies should consider taking this approach. There are certainly adjustments that you need to make in what information you can share publicly versus on protected channels. But there are big benefits to making it as easy as possible for interested employees to subscribe and listen to the show alongside the other general interest podcasts they consume. And in making the show public you can also pick up some listeners among interested collaborators and potential future employees.

There are also good lessons from the bite-size format they use. I can imagine this works well for making it an easy habit for more employees to listen to the show as part of their morning routine at work. And they rotate through a range of hosts and producers from the comms team including Raquel Wilson, Peter Casale, Jennifer Marin, Cara Jurkowski.