Companies that sell software and services to enterprises tend to have a partnership-heavy sales model, and you can see that reflected in some of the branded company podcasts from big players like TD Synnex:
TD Synnex Presents: The Future of AI Powered by HPE & NVIDIA
The IT services company put together a 9-episode series about AI, which makes them one of many in a huge sea of AI-related podcasts. It’s interesting how they chose to produce the show with two of their key partners, HPE and NVIDIA. That’s a nice benefit of already having strong cross-company relationships to be able to tap into for a joint podcast.
The show is also inherently a video-focused podcast. They actually run a video RSS feed instead of audio-only, which some podcast players can display automatically. And the production quality is impressive, the episode’s speakers are being projected onto a massive green screen studio space. But there some trade-offs as well - some segments of the show build off of a cool effect of writing on a transparent pane of glass, though it’s always important to be mindful of how video-oriented effects don’t translate as well to audio. A cool concept a way to blend video and audio formats.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet