To find the right real-world stories for a branded company podcast about leadership, teamwork, or trust, shows often mine well known historical events. That’s the basis for the stories in a new podcast from OneTrust, produced by Pacific Content:

Trustonomy

The first three episodes cover a steamboat fire in New York in 1904, the Space Shuttle Challenger in 1968, and Pearl Harbor in World War II in 1941. While memorable, these types of stories can feel a bit dated and disconnected from actual B2B operations. I like what Trustonomy does to bridge the gap. Each episode has host and author Shalene Gupta bringing on an expert from the company to talk about the theme of the episode in the context of their business - so respectively in those disaster stories, about vendor partnerships, latent workplace culture issues, and data visibility and sharing.

It works really well in this case. It makes the stories feel more modern, it lands the trust & security-oriented themes the brand is going for, and it organically brings in company experts to demonstrate what the brand stands for.