I’m casting a wide net in finding and highlighting different branded company podcasts, so I want to make sure there’s something unique if I write a review for a repeat brand. In this case the brand is Mailchimp (now part of Intuit), and yeah you could say there’s some boundary pushing with this new podcast:

Three Minute Masters

The Acast produced show has episodes that are, wait for it, three minutes long. I like the concept - take small business topics central to Mailchimp’s services and make them super easily consumable. And at the end of the episode I listened to, I did want to hear more, which is certainly a good thing from a short form show.

It’s such a low commitment to try out the show. I’ve actually spent more than the duration of an episode considering and analyzing the design of the show’s logo. Once you see it you can’t unsee it. It’s a clock, right? With hands lining up to show a 3-minute mark. But wait, the long hand isn’t at three minutes, and there’s a short hand roughly at a 10-o’clock position. Okay so maybe it’s a stopwatch. I’m counting now, and there are 21 major divisions marked with large tick marks. Huh? And they’re not spaced out evenly. Okay, so stop obsessing over the show’s logo design choices, and just listen to an episode!